As part of a tender, the agency… Think was chosen as an accompaniment Tennis Canada in its technological overhaul project. To promote the growth, development and promotion of tennis in the country, Tennis Canada is planning a complete overhaul of its digital ecosystem, including the two National Bank Open websites introduced by Rogers, the website of Tennis Canada and the website of the Association of Tennis Professionals in Canada. The goal of Tennis Canada As a digital-first organization, this new digital ecosystem based on and focused on user experience is one of the fundamental projects of its digital transformation.
Think Responsible for web development, general data strategy and SEO. This mandate is carried out in collaboration with Royal Grammaresponsible for customer experience strategy, interface design (UX and UI) and content strategy.
The project team from Think is excited to contribute to the growth of tennis in Canada through this new business partnership and is committed to supporting, leading and developing the future digital ecosystem Tennis Canada.
Tennis Canada is the official tennis association of Canada, a member of the International Tennis Federation, the Canadian Olympic Committee and the Canadian Paralympic Committee. Its mission is to develop, organize and ensure the growth and promotion of tennis in Canada. The organization owns and manages, among other things, the two tournaments of the ATP Tour (men) and the WTA (women): The National Bank Open presented by Rodgers (women and men), which take place every year alternately at the IGA Stadium in Montreal and at Sobeys Stadium in Toronto.
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