Anthony Tran from Sherbrooke, content creator and founder of the Tran agency, does not believe that this ban on the social network TikTok will affect recruitment through this platform.
At all companies [pour qui] I work, nobody wanted to change the pace or slow down
says the young entrepreneur. It’s not something the companies around me are worried about.
As an example, he cites the Société de transports de Montréal (STM) for which he works and which recently launched on the social network popular with young people. They announced that they would continue on the platform and continue creating content there
explains Anthony Tran.
Difficult to reach under 30 years old
Marc D. David, professor of marketing communications at the University of Sherbrooke, agrees. He doesn’t think companies will stop using TikTok for recruiting there. The under-30s are a difficult group to reach
he explains
” Tiktok has a large mass of potential consumers. For some advertisers, security issues are not an obstacle. »
Furthermore, as a user of the social network from which he makes money, Anthony Tran does not expect that the numerous bans will have any impact on the use of the platform by young people.
Gen Z uses TikTok for about 80 minutes a day. It’s enormous
starts for his part Marc D. David. Some are made aware or even forced to remove it from their devices. But it’s still a personal choice.
Bans on using the TikTok platform have multiplied in the country since Monday. After Quebec and Ottawa, it is now the turn of municipalities to ban the Chinese application on their employees’ work mobile devices. In the region, Sherbrooke, Magog and Granby are following this trend.
On Tuesday, the Center de Services Scolaire de la Région-de-Sherbrooke and the CIUSSS de l’Estrie-CHUS also asked its employees to remove the Chinese application from their mobile phones and tablets.
Total web buff. Student. Tv enthusiast. Evil thinker. Travelaholic. Proud bacon guru.
