Neo appointed Ismael Alaoui as Vice President of Quebec Sales. As such, Ismael will be responsible for overseeing the entire Quebec sales team, recruiting new members and ensuring sales targets across Neo’s various advertising networks are met.

Ismael will work closely with Jordana Fatsis, who will specifically focus on sales in Ontario while remaining responsible for Neo’s national sales and all advertising networks as executive vice president of sales.

“Ismael has extensive experience in sales organizations and an incredible track record of results. His entrepreneurial spirit and positivity will lead our Quebec team to success,” he says Jordana Fatsi.

“I feel very honored and excited about this new challenge! Since our advertising offer is really interesting and effective for advertisers, I am convinced that we can benefit as many people as possible!” Ismael Alaoui.

NEO brings together four leading billboard networks with a total of 3,750 advertising spaces in Canada: NEO SHOPPING (shopping malls), NEO ON THE GO (petrol stations and convenience stores), NEO FITNESS, newly established and NEO MOBILE (mobile phone solutions to complement traditional display campaigns).

Ismael will also remain President of Pompe Media to continue developing the On the Go network and overseeing operations. Indeed, Neo foresees a significant development of this network in 2024, particularly in Ontario.

“In his role, Ismael will lead our sales teams in Quebec and will also be responsible for providing our customers with the best possible media solutions. He is already a key member of our management team and a partner at PMI, the company overseeing the development of our On the Go network. We are very excited to further strengthen our close working relationship,” he said Ronald TapieroPresident of Neo.