Legendary American hard rock group KISS announced Sunday that digital avatars will now represent its members on stage. A method is used that was developed together with the Swedish group ABBA.
marks the end of physical existence with the entry into the digital worldPophouse Entertainment, a Swedish company specializing in brands and entertainment, said in a statement.
The band’s transformation into avatars will ensure their immortality while pushing the boundaries of rock and roll performance, as KISS has done throughout their careershe announced.
The group completed its final tour on Saturday. end of the street, at Madison Square Garden in New York. At the end of the concert, the four avatars – Gene Simmons, Paul Stanley, Eric Singer and Tommy Thayer – performed a song and appeared on a screen with the KISS logo and a sentence: “ A new era begins » (
A new era begins).
Avatars created with the help of George Lucas’ company
Particularly known for his success I was created to love youAccording to Pophouse Entertainment, the New York group’s pyrotechnic effects and stylized makeup have sold more than 100 million records worldwide in their 50-year career.
Singer Paul Stanley, 71, and bassist Gene Simmon, 74, were the only founding members still present on this final tour.
The avatars presented on Saturday put the musicians in the role of superheroes,
a glimpse into one of the many ways KISS will live on as digital artists through their avatars in the futureextensive pop house entertainment.
The digital incarnations were created in collaboration with ILM, a special effects company founded by George Lucas.
We become forever young and forever iconic, visiting places we’ve never dreamed of beforewelcomed Gene Simmons, quoted in the press release.
Technology will make this possible for Paul [Stanley] to jump higher than ever before.
Pophouse Entertainment has already developed a show in London by the Swedish disco group ABBA, in which the quartet is represented by digital avatars broadcast in holograms that play in particular Mama Mia, Give me! Give me! Give me! (A man after midnight) And Dancing queen.
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