surfing presents its first Canadian study examining user behavior on social platforms, as well as their perception and susceptibility to influencers, branded content and online advertising.
Designed by surfing and powered by lightConducted by and for marketers, this study provides food for thought for effective and relevant planning on social platforms in 2024.
The study Digital Canada 2023 is divided into 4 main topics: user behavior on social platforms, their perception and susceptibility to influencers, branded content and online advertising. The study compiles findings and relevant observations to highlight the main lines of user motivation and to identify trends related to job search, online purchase, trust and the main motivations on digital platforms.
A necessary study for planning digital strategies in 2024
You want to know where the baby boomers stand with TikTok, whether Gen Z interacts a lot on Facebook or what the generational differences are in terms of search, the buying process and external influence, Digital Canada 2023 will bring you the facts thanks to the data compiled during this study conducted in August 2022.
“In an ever-changing world, where sources of information are often unreliable, it was imperative for us to employ an up-to-date study that is relevant and, most importantly, capable of making a big difference in the development of a marketing strategy. Self-esteem digital,” adds pablo stevensonPresident and Founder at surfing.
Results that speak for themselves
The study conducted among the Canadian population shows us that 73% of Canadian internet users who follow influencers and/or content creators say that they have already changed their view or perception on an issue, or changed a habit, as a result of exposure towards this type of content on social media. 75% of Canadian internet users who have already subscribed to a brand/company say they have followed a brand/company after seeing a sponsored ad on a social network and 66% after seeing one elsewhere online saw the ad.
Announcement of Results
the November 10 at 9 a.m., surfing, light and the news attic invite you to participate in the webinar, which will highlight the various conclusions of the study Digital Canada 2023. The results are presented by pablo stevenson (President and Founder – surfing), Malika Desrosiers (Vice President Content and Public Relations – surfing), Sylvain Martell (Vice President Media, Partnerships & Strategic Development – surfing) as well as Jean Marc Leger (President and Founder – Léger).
Register for this free webinar by clicking here.
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