Today, Nike unveiled the new kits of its main women’s teams, including France, for the 2023 FIFA World Cup, which starts on July 20.

An inspiration from the 1920s

For this competition organized in Australia and New Zealand, Les Bleues, now directed by Hervé Renard, wear a Collection of Nike products inspired by Orphism, “an artistic movement that became popular in the 1920s when the first French women’s football teams appeared on the field. »

For the home jersey of the French women’s team, the Swoosh brand uses light blue and lilac tones, “reminiscent of the team jerseys of the 1920s”.

The French team’s white jersey is decorated with a hand-painted motif cut in the shape of a hexagon, reminiscent of the art of Orphism.

Eva Perisset

Kessya Bussy

Kessya Bussy

Nike will be the number 1 kit supplier for the 2023 Women’s World Cup

For the next World Cup 2023, Nike will be the most represented kit supplier with a total of 13 out of 32 teams.

In addition to France, Nike will be the supplier to the following 12 selections: Australia, New Zealand, Canada, England, United States, China, Brazil, Norway, Nigeria, Portugal, Korea Republic and Netherlands.

New shirts with Nike DRI-FIT ADV technologyNike’s latest innovation in performance fabrics, engineered for the body in motion

Never before. Forever after.

The world’s largest stage calls for revolutionary innovation. And that’s why we’re debuting the next generation of Dri-FIT ADV on the world’s best soccer players. Introducing the 2023 Nike national team jerseys. 🏃‍♀️🏆⚽ #nikefc pic.twitter.com/j9miTvUBQK

– Nike Football (@nikefootball) April 3, 2023

In addition to jerseys, Nike has also innovated on the side of player shorts Nike Leak Protection: period. “We are very excited to make this new innovation available to all athletes playing for Nike-sponsored federations this summer.”Jordana Katcher, vice president of Women’s Global Sport Apparel, said in a press release. “Professional women soccer players play two 45-minute halves with no breaks or time-outs. Many of them told us that they could spend several minutes in the field fearing they might have a menstrual bleeding. When we introduced them to this innovation, they told us how grateful they are to be able to wear these confident shorts when they can’t leave the pitch.”.