Powered by JOURNIE Rewards and successfully led by Golf Canada, the 2022 edition of the #MyAnGolf campaign features countless golfing stories and personal accomplishments from Canadians from coast to coast

Golf Canada’s #MyAnGolf initiative, powered by JOURNIE Rewards, is back and the 2022 edition is packed with even more achievements, personal milestones and fun for all members who posted their results this year.

Building on the success of the 2021 campaign and the hugely popular Spotify Wrapped, Golf Canada has enhanced the #MyAnGolf experience this year with a snapshot of golf results released throughout the season. In addition to total rounds, best round, total holes played and total distance covered, users now have access to more personalized information under the Achievements section.

“Last year we saw Golf Canada members sharing their #MyAnGolf stats on social media,” said Lisa Ferkul, Chief Marketing Officer, Golf Canada. So this year we really wanted to take it up a notch and give members even more space to list personal achievements that they can be proud of when they post them on social media. »

The list of achievements for 2022 includes:

• super golfer: You are in the upper ranks: With your handicap you belong to the best percentage of golfers in Canada.
• Daily Golf: They’ve played golf every day of the week this year — just like 106,943 other Canadians in 2022.
• Golfers all season: You have played at least one round of each month of the season, April, May, June, July, August, September and October.
• Traveling Golfer: You and XX XXX other Canadians played golf in at least 3 different locations in Canada in 2022.
• My golf day: They play golf on Sundays, and only on Sundays. It is, without a doubt, your golf day.
• Can not stop: You have played at least one round of golf per week for 5 consecutive weeks this year.
• In the hottest summer: The hottest day in Canada in 2022 was July 28, and on that day you played golf along with 56,894 other Canadians.
• Hole in one shot: The biggest success! Only 3,089 other Canadians have made a hole in one like you in 2022.
• Form one ocean to another: You’re moving a lot: You’ve played golf in X different provinces this year, like X XXX other Canadians.
• Proud Canadian: With you, 109,718 Canadians celebrated Canada Day in the best way possible by playing a round of golf.
• act of mercy: Thanksgiving might be celebrated with a turkey, but for you and 32,704 Canadians, it included a round of golf.
• Golf fan: You have been a supporter of Golf Canada and Golf in Canada for at least 5 years. Thanks.
• Golf protection: You have supported Golf Canada for over 10 years and help us expand the game of golf in Canada. Thanks.
• Nice milestone: They broke the 100/90/80/70 moves in one round threshold this year; well done!
• New recruit : You joined the Golf Canada Community in 2022. Welcome!

“We want Golf Canada members to see their achievements as a mark of pride and a measure of participation and improvement by posting results,” said Ms. Ferkul. We also think it will be great to see their friends applaud these achievements when they post their #MyAnGolf roundup on social media. »

With over 270,000 Golf Canada members reporting results in 2022, the national sporting body’s marketing team began analyzing the data that would lead to the release of #MyAnGolf a few months ago. Sully Syed, senior director of digital experience and technology at Golf Canada, said as his team began examining the data behind the published results, they noticed several things.

“Once we started looking at the data for posting points, we really started to learn about Golf Canada’s members,” Syed said. We learned what days of the week they prefer to play, which golf courses they frequent, how far they are willing to travel to play golf, and much more about their golfing habits in 2022.”

The data also revealed some amazing individual member stories, like that of Jeff Forgrave – whose published results show he’s accomplished some things no one else in Canada has accomplished in 2022. Forgrave played golf across the 10 provinces, on 103 different courses in 50 different cities in 2022.

“I’m an over-the-top avid golfer,” Forgrave admits. I’ve played in the ten provinces, but never in the same year. This year was marked by a lot of travel and a lot of golf. »

While Mr. Forgrave is a lifelong golfer, recent members of Golf Canada have had great stories to tell, such as Kathryn McCully of Petitcodiac Valley Golf and Country Club in New Brunswick. As a new member of Golf Canada in 2022, Ms. McCully played 89 rounds of golf over the course of the year.

“I intend to play as much, if not more, in the coming seasons,” said Ms. McCully. My goal is to master the technique of the game and take regular classes in hopes of becoming more consistent, confident, and competitive, she says. Adding your scorecard to the Golf Canada app and watching your handicap improve…hopefully is addictive. »

With over 270,000 Golf Canada members posting nearly 10 million scores in 2022, there’s no shortage of stories to share on #MyAnGolf powered by JOURNIE Rewards. What’s your 2022 golf story?

To learn more about Golf Canada and the benefits of membership, please visit join.golfcanada.ca/en/.