This information included, among other things, e-mail addresses. They allowed Meta to see which Home Depot customers had Facebook accounts.
Meta used this information to compare in-store purchases to ads purchased by Home Depot on Facebook.
- This allowed Home Depot to measure the effectiveness of advertising purchased on the social network.
Meta also used the information for its own business purposes, such as B. Targeted advertising unrelated to Home Depot.
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Home Depot fought back during the investigation, claiming that this practice was mentioned in its privacy statement, which is available on its website.
But the Commissioner’s Office rejected this argument because:
- the privacy policy was not given to customers when paying at the checkout; and
- it did not clearly explain the practice in question.
The Home Depot stopped sharing customer information with Meta last October.
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