It’s rare to discover studies that highlight the value and economic impact of networking platforms – social or video – as Google just did for its YouTube service.
Here is a summary of key information about the platform’s impact in Canada in 2021 from the press release.
- YouTube allows us to expand our knowledge: in Quebec, 93% of users say they use YouTube to obtain information and gain knowledge.
- YouTube in French: 78% of users in Quebec agree that they can easily find content in the language of their choice on YouTube.
- The number of people earning $100,000 is increasing on the platform: The number of YouTube channels earning over $100,000 Canadian has increased by 35% compared to last year.
- YouTube brings Canadian culture to the global stage: 78% of content creators agree that YouTube helps them export their content to international audiences they otherwise wouldn’t have access to.
- YouTube also supports SMEs : 80% of SMBs with a YouTube channel acknowledge that the platform has played a role in expanding their customer base by reaching new audiences.
The next time you click on YouTube in your bookmark database, you will look differently at the benefits and impact of such a platform on our economy or even our society in general.
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Total web buff. Student. Tv enthusiast. Evil thinker. Travelaholic. Proud bacon guru.
