The clinic Fruitful turns to hobbies to clarify its strategic positioning and its communication strategy. After launching a new publicly-supported reproductive program that prompted the clinic to withdraw from Quebec’s health insurance plan, the organization is conducting global reflections on its positioning as well as its communications strategy. This collaborative approach to creativity will involve the team from Fruitful supported by the expertise and methodology of hobbies.
The goal? Illustrate the leading position of Fruitful which, since 2014, has been accompanying adults struggling with fertility or reproductive problems, demonstrating the value of choosing the clinic, but also informing about the opening of their new clinic in Brossard.
“It is a great pride to be able to accompany Fruitful in this mandate. The Dright Miron is a pioneer in medically assisted reproduction in Quebec and the clinics Fruitful work in a humane and innovative way to help adults with fertility problems. Our goal for this project is to enable Fruitful to get to the point in order to achieve a distinctive and convincing positioning and a communication strategy that emphasizes its advantages with the target group”, explains Manon GoudreaultPresident of hobbies.
Avid beer trailblazer. Friendly student. Tv geek. Coffee junkie. Total writer. Hipster-friendly internet practitioner. Pop culture fanatic.
