Les Éclaireuses, a women’s social network, joins the DC Company, a company owned by Geoffrey La Rocca. Founded in 2014 by Melody Madar and Chloé Sabban, the pure gamer claims to have a community of more than 7 million women across all social networks, while the site has more than 2.5 million unique monthly visits. The team consists of more than 35 employees. The medium says it attracts more than 500 advertisers to create and produce branded content.
“Faced with the very rapid development of technologies and digital uses, we felt the need to show new ambitions, especially by accelerating innovation. We’re a true audience hub, and data needs to be at the heart of our priorities. We are in the vision of DC Company that wants to enrich the economic model of media to stick to new uses. We know we have found a trusted and experienced partner who will help us develop Les Éclaireuses in the right direction,” said Melody Madar.
The goal: Better use of Girl Scout data to improve the quality of content for users, the performance of products for advertisers, further strengthen the connection between the media and its community and create new revenues to continue developing Girl Scouts . Founded in 2021 by Geoffrey La Rocca, DC Company is a shareholder of I/O Media (Le Gorafi, Têtu, Opéra Magazine, Lyrik, The Good Life, Ideat, Dim Dam Dom) and Eduform’action alongside Euronext.
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