The first of its kind cinema integration launches in November with DECIEM, followed by Interac in December

TORONTO, the November 2, 2022 /CNW/ – (TSX:CGX) – cinemaplexthe largest entertainment and media company in Canadaworks with tick tock, the world’s most downloaded mobile app for creating and sharing short videos, to introduce an innovative new way to attract entertainment fans to its theaters this fall. Thanks to the combination of Cineplex and TikTok – a novelty for a cinema chain! – To leverage this solution globally, brands can now embed TikTok content in a personalized two-minute segment that airs duringCineplex Preview and thus bring the TikTok experience to the big screen while providing an innovative and unprecedented opportunity for advertisers. The cinema premiere of the selection takes place on Friday, November 4th and starts with the beauty brand DECEM. It’s December’s turninteractive to be in the spotlight. Brands taking advantage of this opportunity on Cineplex screens will share some of the most engaging, engaging, and entertaining content to be found on TikTok.

“We are absolutely thrilled to be partnering with TikTok as we share the same desire to entertain audiences and give content creators the opportunity to differentiate. This opportunity, unique in the world, allows us to do this alongside innovative advertisers, he said Vanessa BenfieldSenior Vice President, Media Sales, Cineplex Media. “We are extremely excited to launch this big-screen TikTok integration with popular and respected brands like DECIEM and Interac, and look forward to evolving this offering over the coming months to provide opportunities for bold and innovative advertisers who want to experience and interact authentically with audiences across multiple platforms.?

“It will be a unique experience for Cineplex guests, whether they are current TikTok users or curious about this short-lived entertainment phenomenon. We’re excited to bring even more original content to the millions of Canadians returning to cinemas in our pre-show, and we look forward to welcoming advertisers from all industries who will join us to bring moviegoers the ultimate To give an opportunity to escape the thank you to the cinema?, explains Sarah MooreSenior Vice President and Chief Marketing Officer of Cineplex.

?We are thrilled to be working with one of the world’s leading entertainment companies. Canada to take TikTok to the big notch. TikTok is redefining how creators are discovered and how viewers interact with entertainment content. By working with Cineplex, we look forward to furthering audience engagement and bringing the joy of TikTok to cinema screens across Canada,” he says Dan PageHead of Global Distribution, New Notches, TikTok.

The collaboration with Cineplex not only brings TikTok’s #foryou page to the big screen: it also offers brands the opportunity to extend their campaigns displayed on the platform to audiences during the pre-show. We are very excited to bring this unique achievement to life and continue to expand this partnership with customized solutions that foster creativity, creators and community for our partner brands,” he said Joshua BloomManaging Director of Global Business Solutions at TikTok Canada.

The TikTok integration streams to all cineplex screens, both regular cineplex theaters and cineplex VIP theaters. Presented in her instantly recognizable vertical format, it’s shown in two-minute segments featuring a range of videos from Canadian and international TikTok creators. With a community of over a billion people from all walks of life, ages and experiences flocking to TikTok for entertainment, this stream of big-screen content offers advertisers a unique opportunity to connect directly with viewers across all demographics .

About Cinemax

Cineplex (TSX: CGX) is a leading Canadian brand engaged in cinema, film content and entertainment, and entertainment and media. Cineplex offers millions of guests the opportunity to get away from it all through its circle of more than 170 theaters and entertainment venues. Not only is it the largest and most innovative cinema operator in Canada, Cineplex also operates resorts designed specifically for teens and families (Playdium) and The Rec Room dining and entertainment destinations (?Delights and Entertainment?). The company also operates successful businesses in digital commerce (CineplexStore.com), supplemental programming (Cineplex Events), film media (Cineplex Media), fixed digital media (Cineplex Digital Media) and digital media solutions. . Cineplex is a joint venture partner of Scene+, the largest entertainment-focused loyalty program in the United States Canadaallowing it to offer its guests even better value for money.

Fire is considered one of the most admired corporate cultures in Canada, Cineplex employs more than 10,000 people at its offices and locations in Canada and the United States. To learn more, visit the website Cinemaplex.com.

About Tiktok

TikTok is the best destination for mobile short videos. Our mission is to inspire creativity and bring joy. TikTok has a presence around the world with offices including los Angeles, new YorkLondon, Paris, BerlinDubai, BombaySingapore, jakartasoul and Tokyo. www.tiktok.com.

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Press release sent on November 2, 2022 at 1:00 p.m. and distributed by: