Following Royal Bank, which is prominently featured on the Canadiens’ red jerseys, Air Canada has entered into a multi-year partnership agreement with the Montreal organization to sponsor the team at its games abroad.
Therefore, starting Wednesday, the game against the Ducks in Anaheim, the airline’s logo will be displayed at the top right of the players’ white jerseys. This news adds to other important announcements from the club in recent years. Bell’s name appears on the blue hard hats when the team plays at home, while CIBC takes the same spot during away games. In addition, the Canadian National is now connected to the CH training complex in Brossard.
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In a press release, the Canadian emphasized the long-standing cooperation between the two companies concerned, spanning more than 40 years.
“It is a privilege for us to have a long-standing relationship with the country’s national airline, Air Canada, and we are proud to formalize a partnership that will highlight their brand every time we travel,” emphasized France’s President Margaret Bélanger, Sports and Entertainment of Groupe CH. We entrust Air Canada to transport our players from city to city, and now that connection is evident on the ice as our team performs in front of our fans in all National League markets.
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“As the official airline of the Montreal Canadiens, Air Canada places great value on its relationship with the organization and its dedicated fans across Quebec and across North America,” said Mark Nasr, General Vice-President – Marketing and Digital Solutions, Air Canada President, Aeroplan . As hockey fans ourselves, it is a privilege to transport the team across the continent and proudly show our support and partnership, both on and off the ice.”
In addition, at the end of each campaign and for the duration of the agreement, the Air Canada Foundation and the Canadiens Children’s Foundation will auction off a set of jerseys used in games abroad to benefit charitable organizations.
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