OUTSIDE. The Massif du Sud Regional Park will be 25 years old in 2024. The organization takes the opportunity to adopt a new brand image, reflected in the introduction of a new logo, new colors, a new slogan and a renewed name.

Before around sixty people gathered in the Desjardins pavilion on Thursday at the end of the day, those responsible for the regional park announced that the area would henceforth be called “Parc du Massif du Sud”, which means the term “regional”, as we have known it for more than 25 years.

A new slogan “Your nature retreat since 1998” complements the new logo presented on this occasion.

It should be noted that the creative agency Les Prétentieux was commissioned to create the new brand image, available in six different colors: outdoor green, natural green, open blue, yellow birch, the peaceful beige and the light beige that will be can be found in all communications from the regional park and on various promotional items that are available locally.

The general director of the Parc Massif du Sud, Jean-François Lafontaine, mentions that the creation of the new brand image is the result of a consultation and creation process carried out with the various collaborators of the regional park or organization.

Its realization required an investment of $18,000 on the part of the regional park, including the creation of a new promotional video that people can discover both on the regional park’s website and on social networks.

Jean-François Préfontaine mentions that the new logo, like the old one 10 years ago, represents the main elements of the Park, namely its two main mountains, its two valleys, as well as a hiking trail, while maintaining the reference to the territories of the four communes on which the limits of the park lie, namely Buckland, Saint-Philémon, Saint-Magloire and Saint-Luc.

“Even before the pandemic, the regional park benefited from the arrival of a tourist clientele, particularly from the United States and English Canada. We already had a bilingual website to target this clientele,” he said, adding that the park’s website will be completely overhauled in 2024.

It should be noted that the directors of the Regional Park took the opportunity to unveil part of the Regional Park’s winter program and to present a new beer, “Parc Massif du Sud”, made by the brewers of Microbrasserie de Bellechasse, Gabriel Paquet and Anabelle, Goupil is manufactured.

history and future

As already mentioned, about sixty people took part in the press conference followed by dinner, which presented the new image, but also announced the program and the celebrations surrounding the 25th anniversary of the regional park.

Clément Fillion, former general manager and former prefect of the MRC de Bellechasse, took the opportunity to look back at the highlights of the 25 years of the regional park, which received its patent on February 5, 1998.

All speakers present underlined the exponential development of nature and therefore of the park, which has grown from 2,000 visitors in 1998 to 81,000 in 2022 and could reach the 100,000 mark in two years.

“Locals ride quad bikes and snowmobiles, go hunting and enjoy the great outdoors. This without forgetting alpine skiing, which, like the park, attracts a tourist clientele. The entire sector of the Massif du Sud is attractive and this allows us to offer great spin-offs to our communities,” mentions Mr. Lafontaine, who, like the administrators of the CADMS, is delighted with the new connections that start with the Massif tourist site . du Sud and the entire development of the southern slope with as a possible anchor point, just like the Sentiers des Etchemins.