It has been for several years Skin care has secured a permanent place in the everyday life of beauticians. Between the new brands popping up on a regular basis, the increasingly efficient products, and the emergence of new trends from around the world, skin care is the beauty obsession of the moment. And that’s not it Tick tock who will say otherwise. A true temple of beauty, the Chinese platform has become THE place for cosmetics fans to stock up on new products, discover current trends and even get the pros’ opinion on the hottest ingredients. Based on this observation, the website specializing in beauty Cosmeticize, has published its ranking of the most popular skin care brands on the famous social network. And without much surprise, the big winner is none other than the brand The Ordinary.
Why such a success?
The Ordinary launched in Canada in 2013 and was particularly popular during the lockdown in France. Women who care more about their well-being and skin have finally taken the time to pamper their skin and take a closer look at the ingredients in their beauty products. The main reasons for the brand’s success? A concentration of active ingredients, short and clear formulas and minimalist packaging. Dehydrated skin, pimples, impurities or damaged skin barriers, every skin problem finds its solution in one of the pharmacy-like bottles, and all at unbeatable prices.
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