The Stingray Group announced on Tuesday that it will “immediately stop” all advertising on Facebook and Instagram in Canada.
Canadian advertisers are leaving Meta to boycott the company’s ban on news publishing.
The Stingray Group announced on Tuesday that it will “immediately stop” all advertising on Facebook and Instagram in Canada. Stingray, a Montreal-based music and video content company, said the move was in response to Meta’s blocking of news content in Canada.
“We cannot tolerate Meta’s recent decision to block news from Canadian news media publishers and its potential impact on Canadian news content,” Eric Boyko, co-founder and CEO of Stingray, told MarketWatch. “For this reason, we have decided to stop advertising on Facebook and Instagram. »
Stingray is just the latest company in Canada to pull advertising from Meta. This follows the government of British Columbia, the federal government of Canada, the governments of Quebec and Ottawa, and other governments in Canada that have also stopped meta-advertising. According to Reuters, the Quebec Workers’ Union and Canadian telecom operators Quebecor and Cogeco, which operate radio stations in Quebec, have also stopped all advertising.
Meta’s decision to remove the news from its platforms follows Canada’s Online News Act, which was passed by Canada’s Parliament in June. The law requires tech giants like Meta and Google to pay Canadian media companies for content they host on Meta’s platforms. On August 1st, News was officially removed from Facebook and Instagram in Canada.
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