From now on, VAT will be able to show you even more commercials on TV.
On request from Quebecor And VAT groupTHE CRTC looked at regulations limiting television advertising to a maximum of 12 minutes per hour.
We have asked to remove this restriction so that we can better compete with streaming content.
After examining the matter, the CRTC agreed to the lifting of the restriction and has now relented Quebecor and at VAT group the freedom to choose how many minutes of advertising per hour to air on their specialty channels, including news and sports.
As such, there could be potential repercussions in the presentation of Montreal Canadiens games VAT Sports. It remains to be seen how Pierre Karl Peladeau In the future, the decision to use this new power will be made by those who rake in considerable financial losses year after year with the special channel.
Whether this will be a double-edged sword remains to be seen, as more TV commercials could mean more people unplugging and looking for content online instead.
More details to come.
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