The financial world is facing the challenge of sustainability

Posted On: September 20, 2023

Every morning Jean Zeid delivers the best in innovation. This Wednesday he is interested in sustainable investing.

This Wednesday morning is about sustainable finance.

Using the example of a subsidiary of Natixis, Mirova, a management company for sustainable investments founded in 2012, the time when these issues would be discussed was not yet foreseeable.

What is sustainable investing? These are responsible investments, meaning they incorporate environmental, social and governance factors into the investment process itself.

The aim is to link financial performance with CSR issues.

Mirova offers its private and institutional clients the opportunity to invest in various asset classes that allow financing business projects that meet the challenges of sustainable development.

Examples of this green financing?

Recently, for example, the Mirova Endowment Fund launched a call for projects aimed at supporting impactful initiatives to conserve forests and transform agricultural practices in a world characterized by droughts and biodiversity erosion.

Recently, Mirova invested in Waste Robotics, a Canadian company that develops and markets autonomous robots for sorting centers based on waste detection technology. The goal: to improve the management of usable materials and to respond to a serious labor shortage.

But it can also be a PER, a retirement plan like the one recently launched and insured by UMR and Mirova. A P/E ratio focused on impact investing.

Which priority sectors will be targeted?

Five main sectors: sustainable cities, circular economy, natural resource management, agro-agritech and of course clean energy, but they all pursue this.

One of the peculiarities of Mirova, as you have heard, is that if Europe is at the heart of its objectives, markets such as the United States, Canada or Israel are not excluded from its sphere of influence. Investments.

How can this green financing contribute to both sustainable development and business growth?

That’s the whole problem with this so-called green financing. Greenwashing. On the front lines we show consideration for the environment or business ethics, behind the scenes we finance projects that are not sustainable. Mirova has an answer to this: transparency, we do not hide our actions or projects, we say what we have done and the choice of investment must comply with clear and public standards, especially those linked to the agreement. from Paris. A quest for credibility that is just beginning.