“The Coca-Cola of the future”: what is “Y3000 Zero Sugar”, this new drink created with artificial intelligence?

Coca-Cola has just launched “Y3000 Zero Sugar,” a new drink powered entirely by artificial intelligence. Taste, marketing…here are AI’s ways to sell that new can.

“Y3000 zero sugar”. This is the name of this new drink that Coca-Cola has been producing and marketing in the United States and Canada since Tuesday September 12th. A great novelty, it has been designed entirely by artificial intelligence, from the appearance of the can to the taste, they say CNBC.

“Using AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines the taste of a Coca-Cola of the future and introduces innovative experiences to explore the future,” said Oana Vlad, senior director of Coca-Cola’s global strategy. Cola. quoted in a press release by BFMTV.

“The Taste of the Future”

In their search for novelty and success, Coca-Cola researchers first gathered “key taste preferences and trends to understand what consumers imagine and think will be the taste of the future,” said a company representative CNBC.

Second, Coca-Cola’s artificial intelligence analyzed the data to “assist in developing flavor profiles and associations.”

The artificial intelligence was then responsible for designing the packaging of the can. And she went for a futuristic look with a pixelated logo and chrome colors.

Y3000 is available for a limited time only in the US and Canada starting Tuesday. There are two versions, one with full sugar, the other without sugar.

Juliet Ingram

Total web buff. Student. Tv enthusiast. Evil thinker. Travelaholic. Proud bacon guru.

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