Inaugurated at the start of Paris Fashion Week in October 2023, the Canada Goose pop-up, installed in the atrium of La Samaritaine, under the department store’s escalators, uses technology to transport visitors far, far away from the center of Paris and discover fantastic landscapes.

In this pop-up, installed until October 30, 2023, Canada Goose brings to life its “Live in the open” campaign for the Fall-Winter 2023-2024 collection. An immersive, interactive space combines digital and natural elements to create a multi-sensory brand experience.

Thanks to a series of huge light columns and mirrors, the clothes displayed on the clothes racks appear to come straight from distant lands. Participatory immersion par excellence, the visitor has the choice between several destinations (via a touchscreen).

Visitors are invited to interact with the decor while exploring the collection

Winter Awakening, Esmerald Forest Walk, Enchanted Frostwood, Autumn’s Golden Canopy, Reflective Sunset Waters, Misty Cascades Reverie, and The Land of Rugged Beauty.

Each atmosphere is accompanied by a sound, creating an atmosphere specific to the great Canadian brides characteristic of this brand, which has been producing clothing for extreme conditions since 1957 and experienced a meteoric rise among teenage girls in the 2010s .

The “Live in the Open” advertising campaign, which accompanies the launch of the Fall-Winter 2023-2024 collection, celebrates three ambassadors from very different worlds: the artist Sheila Atim, the filmmaker and wildlife photography director Sophie Darlington and the gamer-hockey player Playerin Kimberly Newell is highlighted on the red hills of New Mexico.