Previously, Muslim women wearing the veil could only shop in foreign online shops with very high delivery costs, in specialty stores, or when traveling in their home country, she said.
That explains Dina Ibrahim HYAT CO. is the first hijab brand to be sold in these stores: I feel fulfilled and it motivates me to do more.
When she launched her brand in 2021, the young woman was a psychology student at university Mount Royaland part-time cashier HomeSensea chain of stores owned by the same company that manages the stores winner And Marshalls.
Dina Ibrahim was able to persuade her management to sell her products by explaining to them that many customers wear the hijab. That got her attention.
Originally, hijabs were sold online, but in 2022, Dina Ibrahim took her brand to another level when she won $10,000 in a university business pitch contest. Mount Royal. This sum enabled him to launch his brand in stores.
A calming feeling
Hijabs on the shelves of such a popular chain of stores as can be seen winner is very important to Mim Fatmi, President of Western Muslim initiativean organization whose mission is to promote the diversity of Western Muslims.
” We feel more integrated into the Canadian social fabric. »
This shows that there is a need for this type of fashion and clothing to be more present in department stores
she says, adding that the hijab is now part of the list of products that young Muslim women can get when they go shopping with their friends in malls.
With information from Karina Zapata
Incurable food practitioner. Tv lover. Award-winning social media maven. Internet guru. Travel aficionado.
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