wavemaker was appointed as the new reference media agency sun life. She will be responsible for strategy, purchasing and media planning in Canada. This appointment, which follows a call for applications, is effective immediately.
That sun life is a leading international financial services company offering clients a wide range of wealth solutions and personalized healthcare programs. That sun life and its partners operate in Canada and in key markets around the world.
“We are pleased about the partnership with wavemaker. This partnership is an important step in our marketing transformation journey. wavemaker has a proven track record of building strong, data-driven media marketing strategies while striving to push boundaries and drive innovation. As we continue to focus on digital media and marketing strategies, we will join forces to create greater marketing impact with customers, prospects and partners while further strengthening our performance-based culture. “, explained Chris HewittChief Marketing Officer of sun life Canada.
“We are very pleased and honored to have been selected by the sun life to control their media activities in the future. sun life Canada has been very transparent about its ambitious growth and performance goals as it diversifies its services and offerings to Canadians. Our provocative approach and willingness to push boundaries has resonated, and we look forward to working with them to grow their business,” he adds Ryan WebberCEO of wavemaker Canada.
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