Cartier starts a new partnership with sports checkgroup member Canadian tire and the ultimate sports destination in Canada. A playing field that the agency knows very well.
“We were impressed with their great experience retail tradeher strategic acumen and passion for the business,” explains Stephanie WandVice President of Marketing at sports check.
With her retail experience Cartier will bring his knowledge of Canadian consumers to Sport Chek. “We are thrilled to be able to work with such a great brand and help bring their vision of a healthy and active lifestyle for all Canadians to life,” she says Victor Dagenais Benoitpartners at Cartier.
Alongside the strategic and creative components of the new offensive, the brief is to create a strong connection between the brand and its audience, and ultimately solidify the retailer’s position as a national leader.
The first campaign offers a new and inspiring approach by highlighting the unique life lessons learned through participation in team sports. With a focus on young active Canadians, the TV spot – like the 360 campaign – encourages them to explore what ‘Find what moves you’ really means.
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