New collaborations with Korean artists Haydonna, Yeseul O and Lee Eun have resulted in stylish cases for the Galaxy Z Fold5 and Galaxy Z Flip5.

Samsung Electronics Co.,Ltd. announced today that it has launched two new mobile accessories for the new Galaxy Z series, featuring stunning artwork by up-and-coming artists, available on Samsung.com. The accessories collection includes cases for the Galaxy Z Fold5 and Galaxy Z Flip5[1]and will be launched in 11 countries on August 11, 2023[2] around the world including France, Germany, Italy, UK, USA and Canada through Samsung’s online store.

Samsung has partnered with emerging Korean artists who are having global impact – Haydonna, Yeseul O and Lee Eun – to offer Samsung.com customers an original way to make a style statement with their new Galaxy Z series devices. Selected artists present their unique artistic talents. Selected artists present their unique artistic perspectives and capture the positive voices of the younger generation.

Artists offer Samsung.com customers a special experience

Haydonna, an artist known for her vibrant graphics and upbeat style, helped design the Galaxy Z Fold5 case and incorporated her iconic Fluffy Friends characters. Yeseul O, who creates original artworks using 3D, Augmented Reality (AR) and Metaverse elements, and Lee Eun, known for his delightful, colorful paintings, both collaborated with Samsung to create a case for the Galaxy Z Flip5. Yeseul O expresses the value of life’s simple pleasures through his distinctive character called ‘Metabun_ny’, while artist Lee Eun infuses messages of encouragement into his creations.

The Galaxy Z Flip5 recreates the works of Yeseul O and Lee Eun as cartoons using Near Field Communication (NFC) technology, offering customers a unique and immersive experience. Once users insert the FlipSuit card with NFC technology into the case, the card image appears as an animation on the “Flex Window” of the Flip5’s external display.

Samsung’s collaboration with these three artists to design Galaxy Z accessories is part of the emerging concept of Wholesomeness. This concept aims to spread a positive influence through messages of positivity, kindness, empathy and inclusion as opposed to negativity, criticism and confrontation.

“We are committed to providing a rich and differentiated experience for customers using Samsung.com,” said Evelyn Kim, senior vice president of D2C Center, Samsung Electronics. “In addition to collaborating with emerging artists on new foldable products, we will continue to develop collaborations with brands and experts in various fields to create synergies across our product line, including televisions and home appliances. »

For more product information, see samsung.com.

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[1] The “Galaxy Z Flip5” case contains two “FlipSuit Cards” with NFC technology, designed by Yeseul O and Lee Eun..

[2] The 10 countries are Australia, Canada, France, Germany, Hong Kong, Italy, United Arab Emirates, United Kingdom, United States and Vietnam.