An energy drink high in caffeine promoted by American influencers on social media is to be recalled in Canada.
According to Health Canada, PRIME energy drink exceeds the caffeine limit of 180 mg per can and should therefore not be sold in Canada.
Federal authorities have learned that the PRIME energy drink – which differs from the widely available PRIME hydration drink – could be sold in some stores in Canada without government approval.
Health Canada states that all caffeinated energy drinks are considered “supplemented foods” and are therefore regulated by the Canadian Food Inspection Agency.
Both agencies are working to resolve the issue, Health Canada said in an email.
PRIME Hydration is the caffeine-free version of PRIME Energy and one of several energy drinks popular with teenagers.
Hugely popular influencers Logan Paul and KSI co-founded PRIME and have been widely criticized for promoting these products online to the millions of young people who follow them on social media.
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