(Montreal) Publisac distribution will soon end at the doorsteps of Montreal citizens.
TC Transcontinental, which has been distributing plastic bags with retail flyers for many years, says it has developed a replacement product that will reduce the amount of paper in flyers by almost 60% while eliminating the plastic entirely.
It’s a thin, quarter-fold notebook that combines flyers from multiple retailers into one limited-page print. It is complemented by a digital platform with a wider range of advertising offers for consumers.
The new printed product will be distributed by Canada Post in the next few days.
In a statement released last month, Patrick Brayley, TC Transcontinental’s senior vice president, premedia, distribution and in-store marketing, said the majority of consumers continue to rely on paper flyers to plan their store visits.
According to TC Transcontinental, the printed flyers are recyclable and no trees are cut down to make the newsprint because it’s made from sawmill residue. The recycling rate of newsprint is 86%, and the waste paper is then recycled into new products, adds the Montreal-based multinational.
Last year, Montreal Mayor Valérie Plante said about 800,000 flyers and other unsolicited advertising landed in the city each week, which equates to more than 41 million flyers a year ending up in recycling yards and landfills.
Company named in this release: TC Transcontinental (TSX: TCL. A TCL. B)
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