I’m very excited to welcome Linda Yaccarino as the new CEO of Twitter!he said on his platform, where he has the account with the most followers. She will mainly focus on business while I will take care of product design and new technologies..

Twitter’s majority shareholder announced the previous day that he had hired a woman to run the company, saying he would become one Executive Chairman of the Board and Chief Technology Officer to oversee products, software and operations.

Earlier Friday, NBCUniversal released a statement saying Linda Yaccarino had resigned from her post.

During her 12 years at this subsidiary of cable operator Comcast, she helped unify all of the group’s media onto a single advertising platform to simplify the offering for advertisers. Work has also been done to improve indicators of advertising effectiveness.

With a career spanning more than 30 years in television advertising (she also worked for the Turner group) she should bring experience to the social network but also a provided address book at a time when Twitter suffers from advertiser reluctance.

Since Elon Musk’s takeover of Twitter in October, many have disconnected, angered by the seething billionaire’s hussar, unpredictable management, as well as uncertainties over content moderation.

Notably, he laid off more than two-thirds of the staff, left controversial figures banned from the network, and messed up the account authentication system.

The head of Tesla and SpaceX conducted a poll in December to ask users of the platform whether or not he should abandon the site. About 17 million of them had spoken out, including 57% in favor of his departure.

After some evasions – he had hinted that this result was the result of an army of automated accounts – Elon Musk finally tweeted that he plans to leave as soon as possible I found someone crazy enough to follow him.

I look forward to working with Linda to transform this platform into X, the do-it-all app.he said on Friday.

The billionaire renamed the company X Corp Last month. He regularly speaks about his nebulous project to make Twitter a multifaceted application with financial services like WeChat in China.

Linda Yaccarino interviewed him at a marketing conference in Miami a few weeks ago. When asked about the situation at Twitter since the takeover, he replied: It’s going well… It’s entertaining… Sometimes it’s a disaster.