Different times, different mannersshe launched in an attempt to end the debate that has since inflamed many supporters Monday’s announcement.

During a conference held before an audience of businessmen and their Canadian General Staff colleagues, Ms. Bélanger reiterated that the organization, which is more than a century old, is determined to incorporate advertising on its iconic red uniform.

For some we’re too young to remember, but apparently there was a time when there weren’t even announcers on the tapes in arenas, she recalled. The leagues evolve and modernize.

The president didn’t fail to point out that the NBA has been on this path since 2016 and Major League Baseball will follow suit next season.

She called this practice heavy trend in North American professional sports.

As for the criticism that hits the organization every time it has to make a controversial decision, she thinks it’s perfectly normal because the Canadian, it’s part of our Montreal fiber, it’s our identity. It’s part of our culture, our history in Quebec, in Canada.

However, not knowing the financial details of the agreement with the RBC, the bleu-blanc-rouge decided not for lack of economic dynamism to put advertising on its jersey.

According to the shortened 2021 season, 1.1 million viewers follow the team’s games on television. A number that had risen to 4.4 million during her long run in the playoffs, Ms Bélanger revealed.

Added to this are 184 million views for the videos produced by the organization and broadcast on various online platforms. The CH has 4.6 million subscribers on its online platforms and ranks first in the NHL in terms of the number of articles read.

Additionally, the hockey club can benefit from another new revenue stream this season by imposing its own advertisers on opposing teams’ tapes in Canada. That is, thanks to the technology of digitally enhanced tapesthe team may replace the local announcers of the other Canadian teams with its own partners when broadcasting the games.

Our advertisers will not only be present at the Bell Center but also when the Canadian travels abroad in Canada. If we’re in Vancouver or Calgary, we can still see our announcers by watching the game on TVShe said.

This technology is already known to sports enthusiasts. Digital advertising can be seen in bay windows or on the ice while watching games broadcast on TV or online.