(Montreal) Quebecor and Cogeco announce they are immediately cutting ad investments across platforms Meta, Facebook and Instagram to protest the tech giant’s print tactics.
Following the passage of Ottawa’s Online News Act, Meta decided to ban all Canadian journalistic content on its platforms.
In notices sent out Wednesday morning, Quebec companies condemned Meta’s approach, which Cogeco said would like to “limit the amount of royalties it has to pay to companies responsible for providing credible information content.”
Quebecor adds that this decision by Mark Zuckerberg’s company “violates all ethical values of any company that believes in the importance of access to reliable and quality content necessary for a healthy democracy.”
Quebecor and Cogeco also encourage other companies, institutions – and various governments to follow suit.
“In the case of the federal government, (Meta) spends $11 million annually, while all Canadian broadcasters spend only $10 million from the same budgets,” Cogeco points out in an article published on its website.
Meta isn’t the only tech company responding to the Trudeau administration’s passage of the law. For its part, Google, another giant targeted by the law, cracked down and removed news links from its search engine.
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