In addition to TikTok content, customers can now also purchase advertising space from Bell Media

TORONTO (June 6, 2024) – Bell Media announced today that it has entered into a strategic partnership aimed at bringing TikTok’s Pulse premiere to Canada. A revolution for advertisers in Canada, Pulse Premiere is an advertising solution that gives brands control and predictability, allowing them to place their ads alongside content from select publisher partners in the For You feed. This new partnership allows ads to run alongside Bell Media content on TikTok. Pulse Premiere allows advertisers to display their ads alongside Bell Media’s high-interest content in key categories such as sports and entertainment. Ads appear next to trending content BarDownone of the undisputed digital leaders in Canadian sports media, MuchMusicCanada’s most followed entertainment brand on social media, celebrity interviews and entertainment news fromETALKContent from Canadian sports guides, TSN And RDSand the most watched television channel in the country, CTV. “This partnership gives Canadian advertisers what they have been looking forward to: the opportunity to truly sell their brand on TikTok,” said Stewart Johnston, senior vice president, content and sales, Bell Media. “This collaboration not only expands our world-class digital inventory, but also underscores our leadership in innovative digital advertising. » Pulse Premiere gives advertisers control and predictability by allowing them to place their ads right next to content from leading publishers in TikTok’s For You feed. This opens up new opportunities to reach dynamic audiences and increase brand visibility. TikTok ads are ranked #1 by consumers for their ability to capture attention¹ : 73% of TikTok users say they feel a deeper connection with brands on the platform than with other websites and apps they use²; and 93% of users make decisions based on the content they see in the For You feed³ “. As the first Canadian media publisher to join Pulse Premiere, Bell Media joins other global leaders and sports leagues that are part of the program, including Condé Nast, NBCUniversal, Paramount Global, Sky Sports and NHL^®️MLB, MLS and many more. Sources:

1. Kantar Media Reactions Report 2023
2. TikTok Marketing Science, international study on community and freedom of expression, conducted by Flamingo, 2021.
3. TikTok Marketing Science, personalized international study of time well spent, conducted by Kantar, March 2021.