The Royal Bank (RBC) will feature prominently on the Montreal Canadiens’ red jerseys, normally worn at Bell Center, next season as the two parties signed a multi-year partnership deal, it was confirmed on Monday.

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This decision came after the National Hockey League allowed sponsorship logos to appear on their teams’ jerseys for promotional purposes.

“We are very proud to be associated with such an iconic brand as RBC,” said France Margaret Bélanger, President, Sport and Entertainment, Groupe CH, in a press release. There are very few organizations like ours with a legacy that goes back more than a century and a tradition of transforming people’s lives across generations. We would be hard pressed to find a more fitting union than the one we can officially unveil today.”

The Habs recalled that the alliance sealed with RBC “brings together two globally recognized brands that can look back on more than 100 years of history”.

“At RBC we believe sport has the power to unite communities. And hockey, which is part of our rich heritage in Quebec, brings an entire nation together, said Nadine Renaud-Tinker, regional president, RBC-Quebec Branch. Working with the Montreal Canadiens on this unprecedented partnership is an honor and we are incredibly excited to see it come to fruition as we continue to contribute to the prosperity of Quebec while working with our communities.”

The crest, bearing the RBC name and shield with the iconic lion motif, will feature on the team’s official red jerseys, which will be unveiled at the organization’s annual golf tournament on Monday. Measuring 3 x 3.5 inches, it is sewn into the upper right part of the torso. The fans can see it from the next training camp, where the club will play eight games.