” I have baobab, hibiscus, chili based drinks […]. Jollof sauce is viral […] We have recorded many sales and are very proud of it. »
Stella Antonio is a cook from the Philippines. She sometimes claims to use Mr. Tchianga’s products. I consider myself a multicultural Torontonian so I use a wide range of products and these go really well with some Filipino recipes.
She says.
Prior to immigrating to Canada in 2008, Mr. Tchianga studied in Italy where he earned a Masters in Food Science and Technology. It was the food waste he experienced from a young age that drove him to this education.
My father used to lease land that we farmed to grow our own food
he says. However, a large part of its harvest was lost due to poor preservation.
remembers the man who later tried to bring his expertise back to his country of origin, Cameroon.
Family commitments then took him to Ontario.
transition to television
Mr. Tchianga recently appeared on the show The Dragonswith successful business people and ambitious entrepreneurs looking for investors.
Its products have not gone unnoticed. I broke the ice
, he said happily. Thousands of dollars will therefore flow into his project.
He’s also been called by major grocery chains. We’ve been on the Sobeys list ever since
he says. Loblaws and Farm Boy have also expressed their interest
he continues proudly.
The entrepreneur asserts that he found it difficult to convince the first customers of his products. The African community is not used to using canned food
he said.
” There was a lot of reluctance. They were convinced that there were many chemicals inside [des conserves ]. »
To persuade his community, Mr. Tchianga organized installations inviting the public to try his products for free. He says people were surprised. Then they too advertised the product.
Food markets and Afro-Caribbean festivals have also gained prominence.
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