The recent integrated marketing campaign by Canadian tire wants to show Quebecers that Canadian Tire has smart shopping solutions for all situations, including cleaning your car after a glitter explosion or washing your dog after a skunk. Landscape Shop smarter Includes three 15 TV commercials. The comedic videos take a light-hearted approach to show how useful the retailer’s mobile app and in-store technologies like kiosks and pickup lockers are in real life. The campaign was developed in collaboration with Canadian Tire’s strategic marketing and digital media teams Publicis (creative content), blow! (media) and #paid (Influencers).

“AT Our storeWe know that life can go fast here. That’s why we’re constantly developing our range to meet the ever-changing needs of people here, he explains Irene DaleyVice President, Strategic Marketing, Canadian Tire Corp. This year we created a playful campaign highlighting the technologies we offer to help people here shop when and how they want. Our mobile app, in-store kiosks, pickup lockers and other features are smart solutions that make shopping at Canadian Tire more enjoyable, efficient and satisfying. Canadian Tire helps customers spend less time shopping and more time enjoying life here.”

The 360 ​​degree marketing campaign includes the following tactics: 3 TV commercials/online videos (15s), TikTok, Instagram and Facebook ads (15s), in-store ad, social media campaign by Canadian Tire (TikTok, Instagram and Facebook). ), online campaign on canadiantire.caincluding banners on the homepage and a landing page inviting to download the mobile app, banners in Canadian Tire e-flyers and an influencer program.