As part of a call for tenders, the agency Tink was selected for support Tennis Canada in its technology overhaul project. To fuel the growth, development and promotion of the sport of tennis in the country, Tennis Canada plans a complete overhaul of its digital ecosystem, including the two sites presented by Rogers National Bank Open, the site of Tennis Canada and the Canadian Tennis Professionals Association website. The goal of Tennis Canada This new digital ecosystem, based on user experience and aimed at becoming a digital-first organization, is one of the fundamental projects of its digital transformation.
Tink responsible for web development, all data strategies and SEO. This mandate is carried out in cooperation with Royal Grammaresponsible for customer experience strategy, interface design (UX and UI) and content strategy.
The project team from Tink is excited to contribute to the development of tennis in Canada through this new business partnership and is honored to support, guide and develop the future digital ecosystem of Tennis Canada.
Tennis Canada is the official tennis association in Canada, a member of the International Tennis Federation, the Canadian Olympic Committee and the Canadian Paralympic Committee. Its mission is to develop, organize and ensure the growth and advancement of the sport of tennis in Canada. The organization owns and manages, among others, the two tournaments of the ATP Tour (men) and the WTA (women): The National Bank Open presented by Rodgers (women and men), which take place alternately every year at the IGA Stadium in Montreal and the Sobeys Toronto Stadium.
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