cook it recruits Matthew Gabor, formerly Vice President, Digital Customer Experience at BRP, as Chief Marketing Officer (CMO). With more than 15 years of experience, his mandate will be to support the growth of cook it in a post-pandemic context, in addition to entering new markets.
“Matyas brings a strong background in marketing, customer experience and technology, backed by several impressive achievements, says Judith Fetzer, President and Co-Founder of cook it. He is a key strategic partner in achieving our ambitious goals. I am confident that he will be able to take a fresh look at the way we currently work and take us even further.”
“cook it is a young company in full acceleration, with strong growth ambitions. This is a pivotal moment to join this Quebec flagship, which continues to excel in ready-to-eat and ready-to-cook products to build the future of the brand nationally, explains Matyas. I share a common passion with the team and its founders, which is to generate growth through innovation while making a real impact on society, and I couldn’t be happier to join them.”
from childhood, Matyas plunge into the world of graphics and advertising that will shape his keen eye. After some experience in entrepreneurship, he helped found the agency w.illi.am/ (now Valtech Canada) in 2008 as Vice President of Consulting and Digital Marketing and then worked as General Manager and Head of Digital at BBDO Montreal Innovation in 2014. 2018, Matyas co-founded the Deloitte Digital Division of the professional services firm and is actively involved in the digital revolution by integrating diverse practices within established companies. In 2018 he founded BRP’s Digital Factory, where he oversees the entire digital customer experience, from marketing to products. With a strategic vision and deep human leadership, Matyas participates in several major projects focused on experience design and the development of advanced technologies. More recently, he decided to get interested in the startup world as a consultant and contributed to the development of several promising companies.
Extreme problem solver. Professional web practitioner. Devoted pop culture enthusiast. Evil tv fan.
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