According to an Accenture survey, nearly 4% of Quebecers and 10% of Canadians aged 18-24 plan to buy a gift in the Metaverse as the holiday season approaches.
According to the survey, virtual shopping is particularly appealing to Gen Z this year, as 13% of their members nationwide say they have a non-fungible token (NFT) or digital asset on their wish list.
“The Metaverse continues to show how shopping can be reimagined,” said Suzana Colic, managing director of retail consulting and strategy at Accenture, Canada. Gen Z and Millennials are excited to explore virtual shopping.”
Additionally, according to Accenture, most Quebecers are cutting back on spending this year to better enjoy the holidays. Quebec consumers (65%) plan to reduce subscriptions to entertainment and dining at restaurants.
With that in mind, 63% of them plan to spend less on travel and hotels, as well as reduce their Christmas decorations to save on electricity.
Conversely, 77% of Quebecers expect to spend the same amount compared to 2021.
Overall, Canadians expect to spend $643 over the holiday, up slightly from last year ($635).
Long-term, more than half (52%) of Canadian consumers plan to spend less in the next six to 12 months.
The survey was conducted among 1,510 Canadian consumers.
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