Montreal, October 8, 2024. – Crave today unveiled a new brand campaign that positions the country’s most popular streaming platform as the ultimate destination for endless entertainment. As we approach the 10th^e Marking Crave’s anniversary, launching in December, and Crave’s fifth anniversary in French next January, the campaign strategically targets the French and English-speaking markets in Canada. In the various commercials, the stars of Crave’s original series, Katherine Levac (FULLY HIGH SCHOOL, INHALE EXHALE) and Boman Martinez-Reid (MADE FOR TV), proudly showcase the platform’s rich content. The campaign spans digital, social, radio, television and outdoor platforms across the country. “From award-winning originals and HBO exclusives to hit series and big-budget films, Crave’s offering of bilingual content is unrivaled in Canada, and this campaign aims to promote it in a big, innovative, unique and engaging way,” said Jon Arklay , vice president of brand management, marketing and creative services at Bell Media. “With dynamic, entertaining Canadian talent on the creative front, we want all Canadians to know that there is always something interesting to watch on Crave, no matter what language they want to make. » The commercial in French is here, the commercial in English can be viewed here. The promotional messages, carried by comedian and actress Katherine Levac, one of Quebec’s most popular personalities, and Canadian actor, creator, producer, screenwriter and host Boman Martinez-Reid, are full of playful humor and offer the audience an entertaining overview of the extensive Offering all genres that Crave offers, both in series and in cinema. Heartwarming romantic comedies, exciting thrillers, captivating dramas and fantastic adventures support our message: It’s good in Crave. The TV spots will air in key prime-time slots throughout the season, including during NFL and NHL games and during Noovo’s fall programming. The outdoor advertising campaign leverages captivating imagery and a new integration of the Crave application icon, allowing focus on the platform’s most popular genres, namely thrillers and reality TV, fantasy series, dramas and more.

The campaign concept was developed by LG2 in Montreal. The creative content was produced internally by Bell Media’s creative team.