Samsung Canada’s outdoor display offering brings innovative technology with high performance, endurance and visibility to the drive-in space.

In 2021, Samsung Electronics Canada and Tim Hortons are modernizing the customer experience by installing Samsung outdoor digital signage technology at Tim Hortons drive-thru locations across Canada.

With installations already completed at approximately 1,300 Tim Hortons Drive-Thru locations in 2020, this partnership represents Samsung Canada’s largest outdoor digital signage deployment to date. In total, approximately 2,600 Tim Hortons Drive-Thru locations are expected to be deployed Hortons upgraded with new outdoor digital signage technology by the end of the year.

“The increasing adoption of digital signage in drive-in areas reflects the commitment of today’s quick service restaurants to provide a better customer experience,” he says Mary Peterson, Vice President, IT and Business Solutions, Samsung Electronics Canada“We are proud to partner with Tim Hortons to equip even more of its drive-thru locations with innovative outdoor digital signage this year, maximizing customer engagement through product durability, flexibility and performance 24 hours a day, 7 days a week.”

Samsung’s OH Series, a fully integrated, standalone outdoor display, is IP56 rated for year-round use in heat, cold, rain, snow and dust and is ideal for the varied weather conditions in Canada^[1]. With an ultra-thin 85mm depth and an integrated power supply, the high brightness display is also optimized to be visible in strong ambient light, even for people wearing polarized sunglasses^[2]. The product is fully equipped for outdoor installation and has an innovative cooling system, eliminating the need to install additional heating or air conditioning.

In addition, Samsung’s digital display technology offers advanced screen protection with 5 mm (0.19 inch) Magic Glass tempered glass, which is certified durable by IK10 certification (a European resistance test) and has a high level of resistance, that can withstand external shocks^[3].

“The Tim Hortons drive-thru network is the largest in the country, providing Canadians a quick, contactless way to grab their favorite coffee and food on the go. “Samsung technology plays an important role in our vision to modernize the guest experience, and we are excited to install outdoor digital menu boards at our drive-thru restaurants.” Chris Main, Vice President of Restaurant Technology at Tim Hortons.

Melitron Corporation (www.melitron.com), a technology enclosure specialist, has designed and manufactured the outdoor digital billboards and menu boards, including the integration of Samsung display technology, that help enhance the customer experience during in-store services flying from Tim Hortons across Canada.

For more information about Samsung Digital Signage solutions, visit www.samsung.com/ca/business.

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^[1]Each display in the OHF range undergoes rigorous IP56* intrusion testing to ensure it is resistant to dust, heat, humidity and other environmental variables that can affect operation. Testing the IP rating determines a product’s vulnerability to ingress of solid particles (including dust) and liquids (water). IP56: Protection against high-pressure water jets from any direction, limited protection against water ingress.

^[2]The OHF series displays feature innovative Magic Glass technology, TÜV-certified image quality and an automatic brightness sensor to improve image quality and optimize message delivery for each viewer. The OHF series displays have been verified and validated by TÜV Rheinland, a leading international certification body.

^[3]Tested by Korea Testing Laboratory on September 28, 2016, Report No. 16-047352-02-1. The IK index indicates the degree of resistance to external influences on a scale from 0 to 10, with 10 indicating the highest level of protection.