Vacation spending is increasing in Canada, but below average in Quebec

Despite high inflation in recent months, Canadians appear committed to celebrating and spending before and during the upcoming holidays, according to a Leger survey released Tuesday by the Retail Council of Canada (RCCC).

Compilation of data collected through this sixth annual survey shows that respondents will spend an unprecedented $898 during the holidays this year, compared to $782 recorded during the 2022 survey.

However, Quebecers’ purchasing intentions are well below this national average.

The Council believes that the high Canadian average demonstrates that consumers have smart strategies for finding deals and are placing increasing importance on large promotional events.

Buying gifts will account for 80% of this year’s average planned spending of $898. To achieve this despite their economic concerns, 88% of Canadians will use proactive shopping tactics: 52% will look for sales and 41% will shop in advance.

40% of respondents intend to stick to the previously set budget.

More and more Canadians are waiting to take advantage of offers on certain promotional days. In a year, purchase intentions during Black Friday increase from 28% to 40%, while purchase intentions for Cyber ​​Monday and Cyberweek increase from 21% to 37%.

Clothing purchases stand out in 2024, accounting for 17% of vacation budgets, closely followed by food and alcohol, which account for 16% of that budget. On the other hand, 45% of consumers are tempted to offer gift cards to their loved ones; Additionally, the survey shows that 37% of Canadians prefer to receive gift cards over traditional gifts during the holidays.

The Léger survey also found a sharp increase in shopping locally and supporting local businesses during the holiday season, rising from 74% to 82% since last year.

Finally, the survey once again illustrates the different purchasing habits at the provincial level this year. Residents of the Maritime provinces expect to spend an average of $1,110, while the national average is $898. At the other end of the spectrum, Quebecers’ spending could be well below that average, with the survey suggesting an amount of $663.

Quebecers would also be more likely to buy gifts for themselves and be influenced by messages about sustainable development and the offer of faster delivery services. They would also spend more of their budget on home entertainment.

The survey was conducted August 14-23 with a sample of 2,500 representative of the Canadian population aged 18 and over.

The Canadian Press

Earl Bishop

Thinker. Professional social media fanatic. Introvert. Web evangelist. Total pop culture fan.

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