McDonald’s highlights its memorable moments in popular culture

From classic movies to irresistible comedies, from hits to hilarious cartoons, MC Donalds has shone in the entertainment world for decades. McDonald’s is offering fans the chance to have a front row seat to a new experience featuring some of their favorite products. The “As Seen In” trio is a collection of fan-favorite menu items from iconic appearances in film, television and music. Weber Shandwick takes care of the press work for the campaign.

As of August 14th, the trio is available in over 100 countries and also offers exclusive promotional items and never-before-seen content. The trio includes your choice of: 10-piece Chicken McNuggets or a Quarter Pounder sandwich with cheese or Big Mac, plus a medium portion of our world-famous fries and a medium fountain drink. Customers can also enjoy a new sweet and sour sauce inspired by Season 2 of Loki from miracle studiosaired on Disney+ from October 6th.

“It’s not just true fans who have a favorite command: for decades, our favorite movie and television characters have had one, too,” he says Morgan FlatleyHead of International Marketing and Head of New Business Ventures MC Donalds. The “As Seen In” trio is our biggest celebrity assignment to date. It honors entertainment’s most memorable McDonald’s references.”

McDonald’s has a partnership with PALACE which McDonald’s have integrated with their provocative and fun patterns and board videos to create personalized promotional items.

As McDonald’s has a special role in the upcoming second season of Loki, miracle studiosThe company is giving fans a taste of what’s to come with a themed augmented reality experience on Snapchat. When fans pop the lid on the new sweet and sour sauce on Snapchat, they’ll unlock custom content developed by Marvel Studios exclusively for McDonald’s fans. There will be new content every week throughout the promotion.

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“McDonald’s has played an important and iconic role in pop culture for decades, creating tangible connections to our favorite movies, shows and characters,” he says Alyssa BuetikoferChief Marketing Officer and Vice President, McDonald’s of Canada. Our most iconic assignment to date, the As Seen In trio celebrates the most memorable moments for Canadians and the world.”


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Earl Bishop

Thinker. Professional social media fanatic. Introvert. Web evangelist. Total pop culture fan.

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