The House of Guerlain and its media agency Publicis Media Luxe partnered with SeenThis to run the ‘Abeille Royale’ campaign in France – which consisted of a range of IAB formats with high-quality videos and images in display ad space. According to a statement, SeenThis’s adaptive streaming technology is “Removes file size limitations“This allows ads to load”in the best possible quality, instantly and fully adapted to the user’s environment“The adaptive nature of technology.”actively reduced“the number of data transmissions required to deliver the content -“From a performance perspective, it’s a much more efficient and sustainable way to deliver digital ads“, the press release continues. Pascale Miguet, French President of Publicis Media Luxe, is delighted with this collaboration: “We are very pleased with the initial results and the potential of the SeenThis technology, which extends media solutions adapted to our time by trying to reduce their environmental impact while improving performance“.
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