Alexis Mera is ethically made in New York City and Gift it Time’s favourite athleisure wear line and gift for the active girl on the go.
Tell us about the journey Alexis Mera has been on?
It has been a journey indeed! I launched my line in February 2015 as a loungewear concept that was meant to be worn inside and outside the house. My jogger pants quickly became a best seller and women were asking if they could wear them to yoga. Of course the answer is yes! This is when I noticed more opportunity in active and athleisure wear and began developing activewear styles as well. In January 2017 I launched my first activewear pieces and today AM has evolved into a full active lifestyle brand. My latest collection still offers joggers, but I am also now offering printed and solid leggings, crop bras, mesh tops and my very first outwear piece – the fabric is AMAZE. As my (small) business continues to grow at a slow and steady space, I remain committed to ethical business practices and manufacturing in the USA. And my mission to empower women to feel happy, healthy and beautiful in their own skin is still going strong!
What was one of the biggest challenges you faced to get to where you are now?
Two of the biggest challenges as a small business (on a regular basis) are money and time. I wish I had more of both! But, you just have to resourceful, find growth hacks and accept the fact that your social life will suffer. If you love what you’re doing, all that doesn’t matter (wink).
What/who motivates you every day?
Depends on the day! It would be a lie if I said I’m motived EVERY day. Sometimes I feel a bit isolated or lost or even question what I’m doing with my business. Most of the time though, I’m excited by the journey, new experiences, constant learning and all the amazing people I get to meet – I’m forced to put myself out there to grow this brand.
What does ‘thoughtful gifting’ mean to you?
Thoughtful gifting means you don’t rush to pick up the first gift you see. It means to think about the person you’re buying for. What they like, their hobbies, not necessarily something they need, but something you know they will appreciate. I also think it can mean that the gift itself was thoughtfully made.
What is your favourite gift featured on Gift in Time and what occasion is it perfect for?