Meet Toni Desrosiers the woman behind sustainable and ethical Abeego Beeswax Food Wrap. She was seen on Dragon’s Den and has taken it back to basics with reusable food wrap that makes your food last longer. A perfect gift for your favourite cook.
Tell us about the journey Abeego has been on?
Before I invented Abeego in 2008 I was a holistic nutritionist on a mission to share the message of wholehearted wellness. One day I opened my fridge and saw piles of fresh living food trapped in airtight plastic wrap and plastic bags. It occurred to me that if I can’t live inside an airtight plastic wrap how could I expect my living food to stay alive and provide me with it’s optimal nutritional value. This realization triggered the idea to reinvent food wrap to reflect the way nature stores our food and once the idea was seeded it held on and didn’t let go until I invented Abeego!
The founding principle of Abeego is that it was designed to Keep Food Alive. Abeego picks up where the peel leaves off. Our beeswax wrap protects food from air and moisture and light and lets it breathe just like nature’s lemon peel, onion skin, and cheese rind. Basically, we’ve replicated the way nature keeps your food fresh! These unique qualities make Abeego the perfect companion for all your fresh living food because when it’s wrapped in Abeego it won’t sweat, rot and suffocate like it will in airtight wrap.
Here are some things to wrap in Abeego:
- Herbs: Combine herbs if you have one wrap & two herbs (ie: parsley & cilantro or thyme & rosemary)
- Half cut fruit and vegetables: You need it for your half lemon. Trust us! It’s a life changer.
- Covering that huge salad all week!
- Wrap and keep carrots, celery, broccoli & cauliflower crisp
- Create snack packs of fresh vegetables
What was one of the biggest challenges you faced to get to where you are now?
Changing the way the world thinks about food wrap has been a challenge. In the 50’s we started wrapping, locking and sealing our fresh food with air tight plastic wrap in an effort to preserve it longer. Saving food was noble effort but what we didn’t consider is that food is alive and needs to breathe in the same way our skin does. When we wrap fresh food in airtight plastic wrap it sweats, suffocates and rots. That contributes to the 15 billion dollars Canadian households toss into the compost heap every year!
We’re working to undo “airtight” food wrap myth and end food waste which means challenging people’s core understanding why they use food wrap. In the early days we had to work really hard to convince people to and now that we have 10 years of amazing testimonials and 5 star reviews behind us people are adopting Abeego at a record pace.
What/who motivates you every day?
National Geographic Explorer Elizabeth Lindsay says, “When an elder dies a library is burned and libraries throughout the world are ablaze.” Sit with this for a minute.
This loss of wisdom was obvious to me when I invented Abeego. I searched everywhere to find clues about how we stored our food before plastic wrap and was only able to find answers in museums, historical stories and from the mouths of my elders.
The true vision behind Abeego is to Keep Food Alive and hold space for those hungry to rekindle food wisdom inherent to humankind. For thousands of years we learned about our food through shared knowledge passed from one generation to another, from one mother to another, from one farmer to another. In the last 100 years we’ve allowed this innate food wisdom to be removed from our hands. We read labels, measure calories and buy into food that is packaged with the promise of health. Meanwhile real food and the stories that have informed us for generations are being lost with every elder that passes on. We want to capture these stories to preserve and expand what it means to Keep Food Alive.
What does ‘thoughtful gifting’ mean to you?
I love to gift experiences over stuff because you really have to know what the person you’re giving it to is willing to spend their valuable time. I also love gifting anything you can eat!
What is your favourite gift featured on Gift in Time and what occasion is it perfect for?
The Hive Honeypot Set is perfect for a Food Lover’s Christmas Gift or Mother’s Day.